Robin Norton - Category Development Director

Prior to founding grasp, Robin worked in an international marketing research agency and a major European food manufacturer. Robin has also worked in printing, foodservice, photography, radio, labour market research and media sales ... publishing a couple of books along the way.

Robin his expert in getting businesses results from hands-on qualitative research, data analysis, strategic renewal, category development and the breadth of the marketing mix. He also has significant experience in change & project management. Robin also helps businesses develop customer relationships and collaboration, including through brand licensing. All of this is underpinned by solid commercial skills and a passion for good governance.

Diploma in Management Studies, MSc Social Research, MRS certificate, BSc (Hons).

Please email me or find me on LinkedIn to discuss how grasp can help you.

grasp works with a network of professionals: fieldwork managers, statisticians, regional food groups, online panels, consultants, video/eye-tracking experts, specialist designers, printers, photographers, space planners, creatives, communication experts and many others. We would be particularly pleased to talk to you about our growing and UK-wide network of home economists who can help you with recipe development, hall tests, photography, customer events and experiential sampling.

Jenny Norton - Director

Jenny's expertise lies in marketing management, account management, public relations and presentation production from a career pursued in London and Yorkshire. She has experience in a range of markets that include project management, financial software, digital marketing and the public sector.

Jenny undertakes free thinking, strategic planning, copy writing and proof reading. Jenny has a BA (Hons) and has completed a Chartered Institute of Marketing course.

Helen Robertshaw - Category Marketing Consultant

Helen has extensive experience in Category Management, Shopper Insight, Shopper Marketing and Direct Marketing roles for companies including Unilever, NestlŽ, Dr Oetker and Warburtons. In these roles she has experience of working with all major food retailers in the UK.

Helen has a Marketing Degree, a CIM Post Graduate Diploma in Marketing and has benefitted from a wide range of category training.

In addition to working with grasp, Helen established her own consultancy to help clients with category development / shopper marketing by providing an outsourced service.