Our vision at grasp is to be recognised as THE experts in FMCG business development in the North of England. Our mission is to make products better for ALL by cost-effectively helping you get a better grasp of your marketplace and grasp opportunities to drive sales, grow profits and diversify. Our values are to be open, lean, commercial, responsive, proactive and creative. Our portfolio offers further detail on our business ... our contact details are in the slide deck.

• Insight Audit & Gap Fill - We review existing insights and use desk research, continuous data (Circana/NIQ/Kantar/loyalty), field visits and appropriate ad hoc qualitative / quantitative research methods to fill insight gaps. Regular methods include observation, vox pops, focus groups, surveys (in-store interviews & online questionnaires) and hall tests (the latter often engage our network of home economists).
• Strategy Workshops - Facilitation to help your team create business strategy, a category vision and/or brand planning.
• Store Trials - Making changes at-fixture / adding theatre (e.g. sampling/experiential activity) and testing shopper activation with EPoS data and more.
• Category Reviews & Resets - Integrating continuous data & primary research into business-driving presentations that create a "triple win" for shoppers, your business and your customers.
• Training & Mentoring - Developing marketing, communication and category skills in your team.

... the team at grasp are unique in our experience of running our own businesses and working "client-side", in your shoes! Our focus has been in fast moving consumer goods but we know our management skills can readily be applied in any organisation. Sector experience includes chilled / frozen / ambient food, own label, household care, car care, personal care, foodservice, pharmaceuticals, packaging, gifting, software, business services and building materials. We have worked with government agencies including regional development across the UK, an NHS health action zone, the Tour de Yorkshire, a housing association and The Royal Marines.

We've worked with groups of people from senior academics to primary school children, from South Asian senior citizens to teenage boys, from Yorkshire farmers to Australian hypermarket owners ... so we're sure we can help you and develop a valuable & objective dialogue with your customers.