Our name sums up what we do ...

We use our expertise in continuous data and market research to create insights that help you get a better grasp of what is important to your organisation, reviewing your market space and your position within it. We use this knowledge to help you develop your strategy and grasp opportunities to develop your business ...

We will help you understand what it is like to be in someone else's shoes and use that insight to help you grow sales, drive profits and diversify. Our expertise is category management for consumer packaged goods businesses (with a focus on food & drink) BUT whatever your business ...

... find out what our approach can do for you!

For the latest news and comment in the world of Fast Moving Consumer Goods, join our LinkedIn group grasp FMCG.

If you are interested in Out of Home & Foodservice, please join our sister group grasp OOH.

If videos are more your thing, please check out our YouTube channel.